Useful Tips for Gold Jewelry Shoppers Jewelry of all kinds, specially gold jewelry, is one of the most usual things to buy as gifts and for oneself. Unfortunately, in the large majority of jewelry purchases, people pay far too much a price. The ordinary jewelry sale is calculated at “triple keystone” price, which is called triple cost by the trade. Therefore, if a jeweler shows you a book in which an item is listed at $3,000, he has probably paid $1,000 to get it. He might offer you a “bargain” price of $2,400, which is 20 percent less than the original price. You don’t have to feel guilty – he will be making $1,400 on something he bought for $1,000, or a a profit of 140 percent. You have to know the basics of gold jewelry. Jewelry marked “750” contains 75 percent gold and 25 percent alloy, and that means it is 75 percent pure gold, equivalent to the purity of 18-carat gold. Fourteen-carat gold, which is stamped “585,” is 60 percent pure gold. Using the same logic, “375” or 9-carat gold is 37.5 percent pure gold. People in England think highly of 9-carat gold, but in the U.S.it is considered but costume jewelry and therefore not a good investment. You may never be able to resell it for an amount close to how much you bought it for. Generally speaking, jewelry is sold according to its pure gold weight. To know your gold jewelry’s base value, you have to weigh it on a jeweler’s scale. No matter its weight, deductions must be made for the amount of alloy in the metal: as 18-carat gold, for instance, is 75 percent gold, you need to remove 25 percent from the value so you can come up with its gold weight. So, if the gold is has a current price of $1,000 per ounce, and you have an 18-carat piece with a weight of four ounces, the pure gold’s value would be $3,000, which is about what you may expect to receive if you decided to sell it.
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On the other hand, if you purchase the same 18-carat jewelry on Forty-Seventh Street, you should find a shop that sells it for around $4,000, approximately 33% more than its weight. Triple keystone is the standard outside the jewelry district, and you should be able to buy the same pieces for about $9,000. Clearly, the above doesn’t apply to pieces created by designers like Cartier or Bulgari, where a three-ounce pure gold bracelet can have a price tag as high as $30,000 – its weight 10 times over. Then again, famous jewelers design usually design exquisite pieces, so you’re paying a substantial premium for the design as well as the brand. But if you decided to sell such designer pieces, though you will surely get some premium over weight, it will not be that much more than the weight that a typical gold piece would bring.Rings – Getting Started & Next Steps