The Role of Information Technology in Organisational Research and Development For Good Service Production.
Any company involved in production of services and products for mass use has to conduct regular researches to know what the market requires and how the products in use are useful to the people. With the research, an organization can know the effect of the goods they produce and how they can adjust or produce more and new products to help their market get better living standards. Developed brands and products need time, research and trials with the market to be implemented and begin large-scale production. This means any company aiming for success needs to invest in research, which costs a lot of time and finance. Many relevant services and products have seized existing due to little emphasis on research and market analysis.
The right investment in time and money on research will make an organization get the best results to ensure success of a product. Good researches are done when good investment is put in information technology. Information technology will be used in collecting, storing and interpretation of the data gathered from a research. With the internet as part of the information technology, companies can conduct research and checks with the market on a large scale which will provide enough information that can better service production. With the internet, an organization has the power to look for information from anywhere and this includes the organization’s competitions. Such information expands the ways in which an organization can better the quality of goods and services they offer to their market and the only restriction is the company’s service delivery.
The internet is a good mode of communication that can be used by a company in service delivery. Addressing customer complaints is well done on the internet since if a problem is affecting many people, all of them can be reached through the internet and given a solution to their grievances. This is possible because most of the population has access to the internet directly through their mobile devices. Once a problem is addressed after one individual has posted it, other people being faced with the same problem can get assistance from the solution since it is made accessible with the internet.
Information technology also allows organizations to collect large amounts of data, analyze it in a short period and come up with working solutions. Use of computers to collect, and analyze data has proven to be an effective way to develop solutions to problems facing different organizations.
The work that could take many years to accomplish is made easy with the developments seen in the information technology and this is a big success for business oriented organizations which helps in providing good customer service.