Finding new clients is exciting, whether it is the first client or the thousandth. Each customer must be treated as an individual and even as a friend in many cases. When the owner behind a business is seen as a compassionate, helpful friend, the business will find many more clients through word of mouth alone.
Connect with the Client on a Personal Level
Generally, clients are seeking a solution to a problem that they are unable to solve for themselves. As the owner of the business, the entrepreneur has likely encountered similar situations in his or her personal life. By connecting with the client through empathy and the sharing of personal experiences, a very special bond occurs. Both individuals may have other unrelated similarities in their daily lives, such as children, pets, or even entertainment. It is important that the business owner is seen as much more than a provider of products or services, giving the company a boost over the competition.
Offer the Client Valuable Help or Resources
In order to improve customer experience, the entrepreneur should offer a multitude of solutions to the problem that the client is having. If the company is focused around landscaping for example, the business owner would normally offer design ideas and pricing. To go above and beyond, this landscaper could sit with the client and learn about their dreams for the future gardens. He or she could also take the time to spot different potential issues, such as flood water runoff as opposed to requested bed height, or informing clients of invasive species that they may not enjoy as they spread. Offering the client lots of knowledgeable tips, care information, and valuable resources lets the customer know that their opinions and desires are both heard and acknowledged.
Following Up with the Client
Once the service or product has been delivered, it’s a good idea to follow up twice. The first follow up may involve making sure the customer doesn’t have any questions about the service or product as soon as it’s delivered. The next follow up could occur within two weeks, asking the customer if they have enjoyed the product or service and if they need any additional help. Follow ups show clients that the business truly cares.
Impressing clients does not have to be hard work. With a bit of compassion and connection, a business owner can produce excellent results.